Monthly Archives: September 2015

Why do people like Jeremy Corbyn? Because he’s telling a damned good story

Well, what a week it’s been. Britain’s shiny new bus pass-wielding Karl Marx has already stolen food from war veterans, spat in the face of the Queen (aka Victoria WHO?), destroyed the sanctity of PMQs by daring to ask questions and offended every woman in the universe by giving only 16 of them well-paid, respectable positions in his cabinet. And yet, somehow people aren’t baying for his head on a pike – why? Because anyone who doesn’t get that a sizeable part of Jeremy Corbyn’s appeal is his uniquely mild version of not giving a shit what you think, isn’t fully tuned in to the fact that the new Labour leader is telling the best damned story British politics has seen for decades.

Whether we like it or not, politics today (particularly large scale elections) is far less about board rooms or seminar rooms, and far more about living rooms. Without an engaged populace at the base of a campaign to fervently scream and flag wave for your corner, without people who truly believe in what you’re selling, you’re not a politician. You may be an intellectual, but not a politician.

How then do you engage people in a topic as frequently dry and tedious as political debate? The answer (unfortunately), for the most part, is you don’t. For we, the proud proletariat, are far more likely to engage our minds using straightforward narrative rather than prolonged discussion. Most of us prefer a sitcom to PM’s questions, a soap opera over a live party election hustings. That’s because these stories offer us a satisfyingly easy choice: one side is good, one side is bad. It’s clear, it’s simple, it’s easy to know who to root for. It’s not, say, Ed Miliband’s confusing stance on immigration.

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